X and Why
ClientX and Why
DesignerSquire and Partners
Brands UsedMenu &Tradition Ocee Design United Strangers M.A.D Furniture Heerenhus Allermuir Nor11 Won Design Rawside Fatboy Workstories
Transforming a heritage building in Whitechapel, X and Why’s goal was to build a co-working space for responsible, purposeful start-ups who know that their ‘why’ builds better relationships and a more successful business. With a focus on design, technology, well being and community, an inviting and stimulating space was created by Squire and Partners to elicit a response of ‘why not’?
The result, a fusion of raw, industrial materials and complementary furniture and decorative elements, creates a contemporary workspace with a social, residential feel. Core values of learning and sharing are supported by an effective combination of well-designed offices, meeting and communal spaces, including outdoor and exercise areas.
“Bureau translated our brief brilliantly, and worked well in partnership with our architect. They also worked to an incredibly tight program, and were a delight to deal with.”
Photography by X and Why